KAI Presents, The Multifarious… Sally Cronin!

Kev’s Author Interviews Presents:

Sally Cronin

Sally Cronin 5 April 2015
Madrid, Spain

Kev: Tell us a little about yourself, Sally! 
I have travelled around the world, worked in various industries until the age of 43 when I decided to retrain as a nutritional therapist. I felt that I wanted to work in something I was passionate about and also that was something that did not tie me into retiring before I was ready. I had written short stories and poetry before then but I really only got serious about developing that focus in the late 90s when I wrote my first book Size Matters, Especially when you weigh 330lbs. I have not really stopped since then. Before I began my daily blog, I contributed to both print and online media writing about health and I also produced a monthly digital health magazine called Just Food For Health for two years which later became my second book. We currently live in Madrid but are selling up hopefully in the next year. We have some travel plans and also would like to be closer to family in the UK and Ireland. My husband and I have a very flexible approach to plans as usually someone has a great belly laugh and it is all change!


Kev: What is your latest book about?
Well for some my next book is probably not going to be on their TBR list although in my career in management I have experienced a fair bit of political intrigue and mystery, a touch of romance and sometimes a little bit of back-stabbing! 28 years ago I wrote a people management training programme for the company I was Sales Manager for. Since then I have updated and adapted for each company I have worked for to the present day and I have delivered to managers at varying stages of their careers.


However technically advanced businesses across the board have become; there is still a huge requirement for effective management of a company’s greatest asset, which is of course the employees at every level. However, whilst it is aimed at companies of all sizes, particularly smaller organisations who do not have in house training, individuals who are undertaking any project with a management element will find useful. For example renovating a property where outside contractors are involved or of course, writing and publishing a book from start to finish!


Kev: Who or what influenced you to write it?
My husband David, who I have worked with in a couple of companies, has also used the programme to develop managers that he was responsible for and was keen that it be available to a wider audience. When we return to the UK I intend to return to my training consultancy that has been on hold for the last three years and add this programme to the courses I offer.
The other factor was that I consider it a shame that many people work on various skills throughout their careers and then put them to one side when they retire. When I interview writers about their books and ask their background I am blown away by their areas of expertise. I know that for most of us there comes a time when we hang up our spurs and move on to other passions, but I feel that with the advent of Ebooks and the more streamlined publishing process that there are some great reasons for writing ‘How To’ books on many subjects. Someone out there in the world, perhaps without access to formal training might find that Ebook a life changer.


Kev: Did you do any specialised research for your story?
I had my first official management position at age 21 when I did my training with a well-known restaurant chain. Between then and now I have managed teams of all sizes including in my last consultancy position as station director for an Internet television station. I always felt that people management skills were key to the success of a company however good the product or service might be and I found that training young supervisors and managers as early as possible extremely important. I also in that time was ‘managed’ and that provided me with a great deal of personal experience to draw on. Some managers were amazing and others typified all that is bad in a people manager.


Kev: What challenges did you face while writing the story?
Because the book has evolved over a period of years and has been added to and adapted every so often it was a challenge to bring it all together cohesively. Also we have been working on our house getting it ready for sale so I am afraid that work on this project has been a little intermittent. The other issue of course is that the language of management has changed over the years even if the actual principles have not. This has meant that I have had to re-edit several times. There comes a point when you wonder if it would be better to start from scratch but it seems to be getting there.
The challenge now is to come up with a zippy title.. Scullduggery Management Techniques for success has quite a good ring to it and might be closer to the truth than we might wish!


Kev: When you write, do you write off-the-cuff or do you use some kind of formula?
I am an off the cuff writer when I get going but it is usually preceded by a lot of research or when I am writing fiction, with a lot of walking and swimming! I tend to write in my head first and in some cases the framework for a chapter will be in place as I sit down at the computer and I rattle it off and then go back and edit. Throughout the writing process however there is always the constant read, read and read again.


Kev: How do you deal with writers-block?
I don’t actually tend to suffer from writer’s block and if I am stalled I tend to get up and do something constructive like baking or I will write a post for the blog as I then see something completed. I don’t tend to put time pressures on myself anymore. It will get done in its own time.


Kev: Preference for writing: Day or Night?
I like the early mornings when I am at my freshest… I tend to make more mistakes if I spend too long in front of the computer.


Kev: What is your process for editing your work?
Read, read, read and read again. Then I hand over to my husband who formats my books and he will read and carry out his usual editing process both automated and manual. He then gives me back the manuscript and I read again. When we print I will do another read through of the hard copy proof, as there are always small things you have missed. With E-books I will do another check when formatted.


Kev: How do you come up with your book covers?
Some book covers for the non-fiction business titles are basic. For the fiction books something within the story usually presents itself. For example in Sam, A Shaggy Dog Story. Sam had a way of cocking his head to one side with his mouth slightly open displaying his small bottom teeth. It was definitely a ‘Say What?’ expression. We used a butterfly for Flights of Fancy and a tape measure for Size Matters.


Kev: Do you think the book cover is important?
I do, more so now that so many people are buying online. When you are in a physical bookstore the titles are displayed by genre and then author. You usually only see the spines of most of the books. Online bookstores are different. You see the cover and that is where your eye is drawn as you scroll down. This does not mean it has to be complex and in fact I find the simple imagery of some covers to be riveting.


Kev: Which publishing platform do you prefer and why?

David has used InDesign since we began Moyhill since it was the print era. He now uses Ebook formatting software depending on the book. It will depend if fiction or non-fiction. Number and type of illustrations or graphs and tables etc. A couple of my books have both and when we convert will probably simply do in pdf. We always format for EPub and Mobi.


Kev: Do you face any daunting obstacles during the publishing process?
Yes, keeping my husband fed and hydrated! 😀


Kev: What methods do you use to promote your work?
In the good old days of print only I would use press releases and advance copies since promotion was on a more local or national level. I sent copies of my first book to national papers and women’s magazines and it resulted in some great publicity. I would also walk into radio stations and leave them copies and this led to interviews and in the case of my first book the start of my career on radio and Internet TV. Now with Ebooks and the availability of the world-wide web it is a different ball game. We converted seven of my books into E-versions late last year and without snail mail and extortionate postage costs this has rejuvenated sales for most of them. Gratifyingly in places around the world where print copies would not have reached.

My blog and social media has played a huge part in the promotion on a wider scale, which is why I not only enjoy the process of interacting on all the different platforms but also the fact that my books are reaching a wider audience. I am afraid like most of us fame and fortune are currently not on the agenda there is still the thrill of seeing that someone in Iceland has downloaded one of your books!


Kev: Do you have any advice for new authors?
Rome was not built in a day! Apart from a handful of writers overnight success is not on the cards. However, it depends on why you write as to what your definition of success is. For me I am working at something I love. The fact that people have read my books and taken the time to comment and recommend is wonderful.
Like anything in life, when you are passionate about something it comes across and so I would always start writing about a subject or in a genre that you have studied or read a great deal about.
First be a reader.. Then find your unique perspective that will make your favourite subject or genre come alive in a new and different way. Before you publish the book, put your reader hat on, and look at what you have written through the eyes of those who are going to buy the book.
When you have read your book several times you will develop word blindness and it is always great to have someone else to read as well. I am so lucky in that respect and it is something I really am grateful for.
If you love it… Keep at it!


Kev: Which social media platforms do you use the most?
Apart from my blog I use Twitter, Facebook, LinkedIn, Google + and Pinterest. I have just recently begun to use book trailers and have those on YouTube:

http://youtu.be/B_ZV9fWzPLA Book Trailer Sam, A Shaggy Dog Story
http://youtu.be/Yll_WSB6vvU Book Trailer – Size Matters
http://youtu.be/3uRuQ6okQ1g Blog Trailer
Skype Moyhill2
All books available in print and E-versions
Smashwords – http://Moyhill.com
Goodreads – https://www.goodreads.com/user/show/30254656-sally-cronin
Twitter: https://twitter.com/sgc58
Blog :

Thank you so much Kevin for letting me share my latest project which I plan on releasing in June.



About Kev

Kev is an Author & Songwriter. After years of studying, and even more years working in education, and management in the US, he returned to his hometown in England where he finally settled down to focus on his writing and music. Links to his works can be found in the widget bar, and more information about them can be found on his pages above. He would greatly appreciate it if you would check them out. Kev has a M.Ed in Secondary Education with English as his main subject area. He also did post-graduate studies in Christian Counselling and Psychopathology after obtaining a BA in Psychology with a minor in Classical Greek.

67 comments on “KAI Presents, The Multifarious… Sally Cronin!

  1. Hello Kevin! Great interview, I enjoyed the questions and answers. Sally is an amazing woman, it was lovely to read more about her. 😀

    Liked by 1 person

  2. Kev, Don’t know how you do it! Such an extensive interview of Sally Cronin! And thanks for the latest “Like” on my “Changing America” on excuseusforliving.com Phil

    Liked by 1 person

    • Thanks Phil, I just plod along, mate. Sally did all the work! 😀 I didn’t recognise any of the faces on your post and figured, they must have been before my time over there. 😀


  3. Hi Kev,
    I am a HUGE Sally Cronin fan. She is so good to people in her community.
    Thank you for your visit to my site today; I am glad you liked my post about experts’ secrets for blogging and balance. Is that how you found the post–her reblog? Nice to meet you..

    Liked by 1 person

    • I can’t always be specific as to how I came about every post, but you’re right, I probably did find yours through Sally’s reblog. Thanks for paying back the visit. Sally’s blog is one of the top blogs I visit… I too, am a huge fan! 🙂


  4. Hi, Kev. Thanks for visiting thekingskidchronicles. Have a blessed day.

    Liked by 1 person

  5. Good luck, Sally. I’m sure there’s a great need for your book. Thanks for the interview Kev.

    Liked by 1 person

  6. Wise and wonderful interview!

    Liked by 1 person

  7. Congrats Sally. I love how you kept going with this book over all that time. XXXXXX

    Liked by 1 person

  8. Skullduggery- classic! Word blindness- how well I’m acquainted with that affliction!

    Liked by 1 person

  9. Lovely to see you being interviewed here Sally! I had to LOL at one of the challenges of publishing ‘keeping your husband fed’. I have that same problem. 🙂 Nice of you to reiterate that we write and publish our works for the love and passion. If we’re doing it for notoriety and money, those can become illusions. If we keep writing and working, that is the only way to establish our presence. 🙂 Great interview Sally and Kev!

    Liked by 1 person

  10. Fabulous interview! Shared on all my social network pages 🙂

    Liked by 2 people

  11. Reblogged this on Indy Cafe and commented:
    all the best Sally!

    Liked by 1 person

  12. Reblogged this on jemsbooks and commented:
    A lovely and talented lady, Sally Cronin, interviewed on KAI on Kev’s Interviews, check out this wonderful interview.

    Liked by 2 people

  13. This is a lovely interview with an exceptionally talented and special person. Sally did a wonderful job with the trailer of her blog. It is so inviting that I wish I were there in those beautiful photos.

    I have only known Sally for a short time but in that time I have found a dear friend and kind supporter. She is a kind and generous person who supports other authors unselfishly. I am blessed to know her. Blessing and Hugs to you both!

    Liked by 2 people

  14. I’ve always known Sally is a multi-faceted and multi-talented individual. I enjoy learning more about this fascinating woman: energetic, efficient and enthusiastic and on and on. This is a marvelous interview. Thank you Kev and Sally. ❤

    Liked by 2 people

  15. Love the video, Sally. I agree with Ali.
    Kev, it’s so nice to see Sally here, as she does so very much for other bloggers. It’s a lovely interview of a delightful person. Mega-hugs to you both. 😀

    Liked by 2 people

  16. Reblogged this on Covey View and commented:
    Kev interviews Sally! Two of my favorite bloggers in one post.

    Liked by 2 people

  17. So nice to learn more about you, Sally. And your blog invitation is such a great idea ! Nice presentation. ☺ Van

    Liked by 2 people

  18. Wonderful interview Sally and Kev. You both have done so much for writers it is nice to see you in the same spot at the same time. Thank you both for all you have done.

    Liked by 2 people

  19. Wonderful Interview Kev, I loved reading about Sally and her career turns, a very busy lady, with passion for her subjects.. .. Loved the video promotion too…

    Many thanks for the introduction, I have seen Sally’s comments often in blog land.. 🙂 And had no idea Sally was such a prolific writer..

    Enjoy your weekend Both of you..

    Liked by 2 people

  20. Reblogged this on Ace Sales & Authors News and commented:
    Nice one mate here as well caught up now http://flip.it/8mcGR

    Liked by 2 people

  21. Reblogged this on Smorgasbord – Variety is the spice of life and commented:
    My thanks to the ever generous and talented author Kevin Cooper for featuring me and my latest project as well as past ones on his Great Indie Authors. He provides a wonderful showcase and has done an amaxing production for me..Thanks very much Kev..

    Liked by 1 person

  22. A fabulous and multi-talented lady.

    Liked by 2 people

  23. Great post Sally and Kev! Sally, I love the trailer for your blog… what a great idea! May do something similar to promote mine, never thought of that! Good luck with your new project! I have worked for some great and some crap managers; management techniques and fads come and go, but good people management never changes. From what I know of you, I think you would be an excellent people manager, and I think its wonderful that you are putting your experience in print! All the best, Ali

    Liked by 2 people

  24. A great interview Sally and Kev. I have shared on Twitter. Sally – I can’t believe there are bad managers out there. How can you say such a thing (LOL)! I, also have been managed and (in the past) managed people. Fortunately most of my managers have been good ones. My preference is for those managers who have a light touch approach, only getting involved if there is a need to do so but, at the same time remaining approachable to those they manage. Do you think it is possible for managers and those they manage to be friends? I know there are those who contend that it is unprofessional for this to happen due to the possibility of bias (real or imaginary). I, personally believe that it is OK, however both parties need to be extremely careful not to allow the friendship to influence the working relationship. Kevin

    Liked by 2 people

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